The one rule

Garbage in, garbage out.

Our AI agents write from what they can learn about you — your connected accounts, your profile, your past content, and your goals. Give them real, accurate, specific information and the output is sharp and on-brand. Give them thin or false data and the output is generic. Everything below follows from this one principle.

Do this first

Setup, in order

1

Connect your real accounts

Connect the actual pages and handles you post from — not a test page. The engine reads your real history to learn your voice, your best-performing formats, and when your audience is active.

2

Complete your Brand Profile

In Settings → Profile, tell the engine what you sell, who you serve, your tone of voice, your offers, and your do's and don'ts. This is the single biggest lever on quality — treat it like briefing a new marketing hire.

3

If your socials are new or thin, feed your data manually

No history for the engine to learn from? Add it yourself (see below). The more real context you provide, the better the very first posts.

4

Set your languages

Pick the languages your customers actually use. The engine writes natively in each — it doesn't just translate.

5

Set a clear growth goal

Tell the engine what you want to grow (leads, reach, sales). It tracks real outcomes against it and plans its next moves around what's working for you.

6

Upload your brand assets

Logo, colours, and a few real product or service photos. This keeps generated visuals on-brand instead of generic stock.

7

Start in Co-Pilot mode

For the first couple of weeks, let the engine draft and queue while you approve each post. Once you trust the output, switch to Full Autopilot.

Most important

If your social profiles don't have enough data

A brand-new account, or just a handful of posts, means the engine has very little to learn from. That's fine — just give it the context directly. Open Settings → Profile and add as much real detail as you can:

›A short paragraph about your business — what you do and what makes you different.
›Your products or services, with real prices and key details.
›Your ideal customer — who you're trying to reach, and where.
›Your tone — formal, playful, premium, friendly — and any words or claims to avoid.
›Your current offers, seasons, or events worth promoting.
›A few past posts, emails, or reviews that landed well — so the engine can match what already works.

The more accurate detail you add, the more the first posts sound like you — not a generic bot. You can update this any time; the engine picks up changes on the next run.

Do & don't

What to implement, what to avoid

Avoid

✕ Feeding false or inflated data — the engine will repeat it, and false claims can breach platform rules and mislead customers.
✕ Connecting the wrong page or a test account.
✕ Switching to Full Autopilot on day one — review first, trust later.
✕ Leaving your profile empty and expecting magic.
✕ Keyword-stuffing or fake urgency — it hurts reach and trust.
✕ Ignoring the approval queue and the reputation inbox.

Implement

✓ Keep your profile current — new products, seasonal offers, price changes.
✓ Review the first 2–3 weeks and edit — the engine learns from your edits.
✓ Use Predict before publishing to catch weak posts early.
✓ Let A/B testing run — don't kill variants before they've had impressions.
✓ Keep #Ad / disclosure tags on sponsored posts.
✓ Public figures & regulated brands: keep named-approver sign-off on.

Why accuracy wins

The engine amplifies whatever you give it. Honest, accurate inputs protect your brand and your customers — and they genuinely perform better over time, because the engine learns from real results, not wishful claims. Impressive-but-false gets found out in week one; accurate-and-consistent compounds.

Set up your brand profile — it takes minutes.

The better the engine knows you, the better it works for you from day one.

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