11 articles. Every one of these is the same text the product shows inside the console.
Who else does what you do?
The businesses your customers compare you to — or, if you are a creator, the people your audience also follows.
Why it mattersMost businesses in a trade say the same six things. Knowing who you are measured against is how we write the thing only you can say, instead of the thing everyone says.
How
Names, handles or links. Three or four is plenty.
We read what they say publicly about themselves.
We never copy them — we work out what you offer that they do not, and write that.
Tell the engine what to grow (leads, reach, sales…), a target and a horizon; it tracks progress from real outcomes and plans your next moves.
Why it mattersIt turns scattered posting into a measurable plan with a visible ROI, and the planner uses what's working for you and for similar businesses.
How
Open Grow → 'Growth goal'.
Pick what to measure, a target and a timeframe, then Set goal.
Watch the progress bar and pace; click 'Plan my next moves' for recommended actions (recommendation-only — nothing is auto-posted).
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Analytics, attribution & what's working
Trends over time, multi-touch attribution across channels, and plain-English insights about what's winning.
Why it mattersHonest attribution shows which channels actually drive outcomes, so you invest where it pays.
How
Open Grow.
Review the 30-day trend, 'What the engine learned', and 'What's driving results'.
Add competitors to compare your share of voice.
analyticsattributioninsightsresultsreportctr
Short links and click attribution
Every post gets its own short link, so a lead can be credited to the exact post that earned it.
Why it mattersWithout per-post links every enquiry is credited to “social media”, which tells you nothing about what to do more of. With them the engine can learn from real outcomes rather than from likes.
How
Nothing to set up — links are created per post.
See clicks per post in Create → Short links & clicks.
Those clicks feed the learning loop, so the copy that earns clicks gets favoured.
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What people did (Google Business)
Real actions from your Google Business Profile — calls, direction requests and taps through to your site — next to the posts that preceded them.
Why it mattersThese are the only numbers that describe what someone did rather than what they scrolled past. Nothing can measure footfall, so if you count it yourself you can enter it here and see it beside ours.
How
Connect Google Business in Settings.
Open Grow → What people did.
Add your own footfall count if you keep one; it is shown alongside, never mixed in.
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Competitors and share of voice
Add competitors to see how your visibility compares — your share of the conversation in your category.
Why it mattersAn improving score means little without context. Share of voice says whether you are gaining ground or just moving with the market.
How
Open Grow → Competitors and add a few names.
Compare share of voice over time, not on one day.
Use it to decide where to push, not as a vanity number.
competitorshare of voicebenchmarkcompare
Paid plan recommendations
A recommended paid plan based on what is already working organically. It is advice only — the engine never runs ads or spends money.
Why it mattersPromoting a post that already earns engagement beats guessing, and keeping spend in your hands means no automated system can burn your budget.
How
Open Grow → Paid plan.
Take the suggested posts and budgets to your own ad account.
Results flow back in through insights once the posts are measured.
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Brand deals and sponsorships
Log sponsored posts here — the disclosure is stamped automatically, delivery stats feed your media kit, and closed deals build your track record.
Why it mattersUndisclosed paid posts are a legal problem in most markets, and a media kit built from real delivery numbers is what gets you the next deal.
How
Open Grow → Brand deals and log the deal.
Posts under it carry the required disclosure automatically.
Closed deals and their delivery stats build the media kit.
brand dealsponsordisclosuremedia kitcollab
Deep analysis: your health score and ranked next steps
A weighted score across seven areas — profile, channels, cadence, engagement, sentiment, learning and AI-search — plus the ranked steps that would move it most.
Why it mattersOnly areas with real data count towards the grade; an area with no signal yet contributes its next step and no number, so the score is never padded with invented figures. The steps are ordered by how much each one would move the total, not alphabetically.
How
Open Grow → 'Deep analysis'.
Work 'Do next' top-down — step 1 is the highest-leverage move; 'Open' takes you to the screen that does it.
Refresh after you act; areas marked awaiting data start scoring as soon as a signal arrives.
deep analysishealthscoregradedo nextprioritiesrankedimprove
Your photos vs generated art
A side-by-side of how your own photographs perform against engine-generated art, measured in posts and outcome value.
Why it mattersReal photographs usually earn more per post, and your own content carries no AI label anywhere. Autopilot uses your freshest real photo before it ever generates one, so a stocked library quietly raises every post.
How
Upload photos in Create, or send them to your business WhatsApp number.
Check the per-post multiplier here after a few posts of each kind.
Keep the library topped up — the engine only generates when it has nothing real to use.
An A/B engine that learns which tone and format win for you — and a network layer so a brand-new business starts from what works for similar businesses.
Why it mattersYou benefit from day one (expert + network priors) and keep improving as your own results come in. This compounding is the core advantage.
How
Just keep posting and publishing — learning is automatic.
See 'What the engine learned' on Grow.
The more outcomes flow in, the sharper your tone/format/time recommendations get.